How semantic search changes buying behaviour

Customers search in sentences

Keyword search does not understand descriptive phrases and drops the shopper on an empty page. Semantic search reads intent.

An empty result is a lost sale

Every zero-result search is a ready buyer walking away. A report of those searches is the cheapest source of sales improvement you have.

Recommend after the find

Once the right product is found, a complementary suggestion raises basket value — without a discount.